If you ever face a problem with your website and are unable to fix it, ask the web hosting provider’s client care staff to help you bring the site back online. A quick resolution would be the most optimal scenario, but a lot of hosting companies reply within 24 hours or even more, especially if you are doing business with a reseller. Even if your problem can be easily solved, your site may not function satisfactorily or may not be accessible at all for an extended stretch of time, so you may lose prospective clients as it is rather unlikely that anybody would be willing to go back to a website that is inoperational. Having said that, you should make sure not only that you can touch base with your web hosting company, but also that they can respond and assist you in a well-timed fashion. If a software app update does not proceed as planned or if you delete something by chance, for instance, the website should be restored quickly so as to prevent prolonged unreachability.