Web and FTP figures are usually included in the standard web hosting service. They will show you how your sites behave regarding popularity and visits, which will help you improve various sections or correct a marketing campaign. There are different pieces of software with which you can keep tabs on the traffic to an Internet site and while some of them are more specific, there is a standard amount of data which they all present. This includes the daily and the monthly visits, the referrer - i.e. if the visits came directly or via a third-party Internet site, the most visited webpages, etc. Such information can provide you with an idea of where most of the targeted traffic comes from or which pages are more well-liked, so that you can take measures and fix the content on the other webpages or start marketing in a different way, in order to increase the amount of visitors and the time they spend on the Internet site. Subsequently, this will allow you to get the maximum profits.