In accordance with the policy approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact info a domain is registered with must be valid and accurate all the time. Plus, this info is openly available on WHOIS lookup web sites and while this may not be a problem for firms, it may not be very convenient for individuals, since everyone can see their names and their personal postal and email addresses, particularly in an age when identity fraud is not that unusual. This is why domain registrars have launched a service that conceals the details of their clients without changing them. The service is called Whois Privacy Protection. If it is activated, people will see the details of the registrar, not those of the domain owner, if they do a WHOIS search. The Whois Privacy Protection service is supported by all generic top-level domain name extensions, but it’s still not possible to hide your personal details with certain country-code extensions.